Fact sheets condense important company information, leadership bios and general oversight of your products and services into a single easy-to-read document. A well-prepared fact sheet converts the complex information of your brand into bite-size pieces that enable investors, media and reporters to quickly get an overall view of your company.
Facts sheets are often released to the public along with a press release and/or media kit to provide information the typical investor may be looking for, including: information about your operations, the purpose of your company, what you are selling, growth opportunities, industry information, as well as your location and contact information.
A fact sheet will be largely ineffective if it does not follow the proper format and include the pertinent information. Ideally, all of your corporate correspondence will be professionally written. From website content to email auto-responders, excellence should be a staple of your communication so that your recipients have no doubts about the quality of your products and services.
A few basic tips for creating a stellar fact sheet:
- Include your company’s mission statement
- Explain what your company does and why it’s better than the competition
- Include positive highlights of your financial position
- Talk about the qualifications of your management
- End with an overview of any awards your company has received
At its core, a fact sheet should grab the attention of journalists and stakeholders and tell them why they should focus their attention on your message. With numerous companies vying for the same audience, this is an excellent way to set yourself apart and show that your company is above par.
CBDWire’s (CBDW) professional writing services include fact sheets, press releases and an array of other PR services to enhance your brand’s reputation. We have provided our solutions to more than 300 companies in a variety of industries and would love the opportunity to showcase your brand for maximum efficiency.