According to an analysis performed by Tastewise, an artificial intelligence (AI)-powered food trend analysis company, people are searching for functional benefits in what they eat and drink, and that is why cannabidiol (CBD) has picked traction so quickly among consumers.
Tastewise was founded by a former executive at Google called Alon Chen, together with Eyal Gaon. The company analyzes billions of what they call “data points” taken from social media, home recipes and restaurant menus.
They use the findings of such analyzes to provide valuable insights on the ingredients playing a key role in shaping the food and beverages industry.
In its latest report, Tastewise highlights CBD and other ingredients that are having a monumental role in shaping the food and beverages landscape.
The report reveals that a third of all online conversations around food focus on the functional or health benefits of those foods. This could explain why food ingredients where health claims are made on the packaging attract more attention than those that don’t list any health claims.
Specifically for CBD, the report written by Tastewise indicates that there was a 286 percent increase in the number of people who consumed CBD products in order to improve their gut health.
In the last year, the number of people who wanted CBD products in order to improve their sleep rose by 201 percent, at least according to the data points tracked by the analytics company.
The number of people who discussed cannabidiol (CBD) as a food ingredient that improves the immune system increased by 138 percent from last year while those who wanted it for an energy boost increased by 70 percent over the same period.
It should be noted that most CBD on the market is extracted from industrial hemp, so it isn’t surprising that hemp oil registered a whopping 925 percent increase in the number of mentions by consumers looking to use it as a way to manage stress.
Other ingredients that were highlighted in this report include pea protein which saw a 542 percent rise in mentions as a wellness ingredient and celery whose user engagement statistics increased by 187 percent.
Experts say that this report shows how much pressure the FDA is going to be faced with as it formulates regulations for CBD products. Health claims seem to be integral to the success of this industry, and it would be enlightening to hear what CBD companies like Green Growth Brands Inc. (CSE: GGB) (OTCQB: GGBXF) and Hemptown USA suggest as ways to keep the industry growing while making limited claims about the health benefits of this cannabinoid.
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