Aurora Cannabis, a cannabis company based in Edmonton, is teaming up with the Ultimate Fighting Championship (UFC) to conduct research into how CBD can be used for pain management among mixed martial arts (MMA) athletes.
This partnership is expected to result in several studies that will investigate the role of CBD in managing inflammation, pain, wound healing as well as recovery from intense training.
The research is intended to understand the specific health and recovery needs of the elite athletes who take part in the highly competitive mixed martial arts. The information gathered during the studies will be the basis upon which specially formulated products will be developed for use by MMA athletes to deal with the different health-related challenges that they face.
The Ultimate Fighting Championship revealed that under WADA and USADA regulations, cannabidiol (CBD) is allowed. However, the UFC intends to go a step further and take part in this research so that it can lead the way in educating MMA athletes about the best way in which they can use CBD.
The actual clinical study will be carried out in Las Vegas at the UFC Performance Institute. Dr. Jason Dyck, who heads the Global Scientific Oversight Committee of Aurora Cannabis, will lead the team conducting the research. The research team will also have performance experts taken from the UFC Performance Institute.
Speaking at the unveiling of the partnership, Terry Booth (Aurora Cannabis CEO) said that the company is using this research and the science-based products that they will develop as an entry point to get into the U.S. CBD market.
Kyle Murray, the vice dean at the Alberta School of Business (Alberta University) remarked that he was initially surprised to hear about this partnership, but soon realized that mixed martial arts athletes make a good population to study since their sport is so competitive and physically demanding.
The UFC will ask athletes to enroll for this study voluntarily so that the scientists can establish whether CBD can enhance performance or lower it, whether the compound is good for the athletes or not, what modes of administration give the best outcomes, if any, and any drawbacks to using CBD products, especially topicals.
Such collaborations are a direct result of the legalization of industrial hemp and its derivatives in the U.S. when the 2018 Farm Bill was signed into law by President Donald Trump in December last year.
Industry pundits think CBD industry players like Green Growth Brands Inc. (CSE: GGB) (OTCQB: GGBXF) and Hemptown USA will be pleased that such research partnerships are being formed. The products made after such research will help to make the industry more reputable, and that is good for everyone involved.
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