The PGA Merchandise Show is the golf industry’s leading trade-only event, and it gives PGA professionals and the golf industry a platform to meet and discover the latest trends in golf equipment, technology, apparel, and accessories. This year’s show started on January 26, and it was graced by a number of CBD companies offering a variety of interesting products.
CBD or cannabidiol has been slowly gaining traction in the medical and sports communities. It’s a chemical extracted from hemp, a variety of cannabis that isn’t psychoactive. It has reduced levels of THC (delta-9 tetrahydrocannabinol), the chemical that creates cannabis’ infamous ‘high’. Ideally, a good quality CBD product won’t have any THC in it, and you won’t get high from using it.
The chemical is said to help manage a wide variety of medical conditions, ranging from anxiety and chronic pain to insomnia and high blood pressure. Most of these claims are anecdotal, and there’s little scientific evidence to back them up. However, users swear by CBD’s medical abilities, and the numbers clearly show it. Despite being legal for just a year, the CBD industry is already worth millions of dollars in sales, and experts predict it will hit $20 billion by 2024.
Last year’s show drew six CBD companies, but this year’s show, held at the Orange County Convention Center, had at least 20 CBD companies. Late last year, the World Anti-Doping Agency (WADA) removed CBD from its list of prohibited substances. Although professional tours and the U.S. Food and Drug Administration (FDA) haven’t given the go-ahead, golfers have taken quite a liking to cannabidiol.
It helps reduce anxiety and stress in the heat of the game, acts as a pain reliever, improves sleep, helps recover from injuries, and sharpens focus.
Medterra was one of the companies that graced the event, endorsed by tour pros Lucas Glover, Morgan Hoffmann, and Charley Hoffman. It had a variety of products ranging from tinctures and capsules to pain and relaxing topical creams. One of the topicals, Manuka CBD Cream ($35) uses Manuka honey as an ingredient. It has anti-inflammatory and antioxidant benefits, and in concert with CBD, soothes and nourishes the skin.
Another standout was Boomer Naturals, a company selling CBD as well as CB5, an FDA-approved supplement that’s similar to CBD and also targets the endocannabinoid system (ECS).
The ESC is a nervous system that helps regulate sleep, pain and other physiological processes that affect the homeostasis, or internal balance of the body.
According to company representatives, golf clubs and courses feel more comfortable selling an FDA-compliant product like CBD. The company offers CBD and CB5 products in topical and oral forms.
It would be enlightening to learn what specific products CBD companies like MCTC Holdings Inc. (OTC: MCTC) have developed for the golfing fraternity.
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