When news of cannabidiol started filtering out, no one would have guessed the hemp extract would have gotten as popular as it has. Over the years, CBD has become more and more mainstream, culminating in the passing of the 2018 Farm Bill, legislation that legalized the cultivation and sale of industrial hemp and its extracts, including CBD. And in just a year of legal sales, CBD has grown quite a large market for itself, with experts estimating its worth will be $20 billion by 2024.
There are the standard CBD products like tinctures, topicals and gummies. Then there are the more creative options, ranging from CBD spirits and beverages to CBD-infused clothes. And then there are CBD tampons. They are a new and exciting venture that combines cannabidiol’s therapeutic abilities with an eco-friendly design.
Valentina Milanova runs Daye, a start-up for CBD-infused tampons. She admits that starting out wasn’t easy, with a lot of the investors she approached finding her product bizarre. Fortunately, after more than 200 pitches, she was able to secure $5.5 million in funding to launch her brand.
The idea for CBD-infused tampons struck her when she discovered that industrial hemp extracts had absorbent fibers and pain-relieving properties. “Everyone thought it was a ridiculous idea. They said if it was a smart idea, Procter and Gamble would have already come up with it,” she says.
She later found out that the conglomerate had in fact researched tampons with pain-relieving properties 25 years ago, but “they decided it was a niche market, and the product was never made.”
Her cannabidiol-infused tampons are 100% organic cotton with sugarcane applicators. They can come either ‘naked’ or pre-soaked in CBD oil and according to Milanova, tests have found that they alleviate period cramps. And unlike pain medications that can take 40 to 45 minutes to kick in, Daye’s tampons offer results within 10 to 15 minutes.
Milanova isn’t the only one offering such tampons. Dame sells reusable tampon applicators, Callally has managed to merge tampons and sanitary towels with the ‘tampliner‘, and Cora offers heat relief pads and rosemary and eucalyptus body clothes as well as its line of tampons.
Most of these products are wholly chemical-free and made from organic materials. Studies have found that sanitary products create 200,000 tons of waste yearly, and such eco-friendly products are becoming a natural alternative to the more environmentally conscious consumers.
“People care about their plastic waste and I think that’s the main reason there’s this rise in organic tampon brands,” says Milanova.
Industry watchers believe that even established sector players like MCTC Holdings Inc. (OTC: MCTC) may also be surprised by the pace at which CBD is finding its way into numerous industries.
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