These days, CBD or cannabidiol is in almost everything. From tinctures and gummy bears to pastries and beverages, people are finding wildly innovative ways of taking CBD. The hemp-derived chemical is said to be a potent and versatile medicine, effective against a variety of ailments from chronic pain to insomnia.
The CBD beverage industry has especially picked up, with sellers putting CBD in everything from tea, coffee, soft drinks, beers and even spirits. Recently, a rumor surfaced that Coca-Cola, the soft drink giant, was looking to enter the CBD industry.
In a video published on YouTube, a man claiming to have insider information says the company intends to launch a line of CBD-infused drinks with Canadian cannabis company Aurora. It was published on Wednesday by an individual who goes by the username “Gabor the Blind Guy,” and in it, he states that his father is an engineer for a company that produces bottling and capping machines for pharmaceutical and food businesses.
“Recently he was approached by Coca-Cola in Canada to design a machine that puts a childproof cap on cans of Coca-Cola,” he says, adding that the company is coming out with a new line of Coca-Cola that contains CBD extracts, “pretty much cannabis-based drinks.”
“Obviously they don’t want little kids popping open those cans and drinking them, so my dad was tasked with designing a cap that will prevent little kids from opening these cans of CBD Coca-Cola,” he concludes.
The video’s description alluded to a partnership with Canadian cannabis company Aurora. Gabor deleted the video soon after it picked up momentum, along with his YouTube channel and Twitter and Facebook accounts.
On Thursday, a media relations officer from Coca-Cola clarified that the rumors are untrue. This isn’t the first time there has been speculation on the soft drink giant’s intention to enter the CBD industry. The company’s CEO, James Quincy, has said numerous times that Coca-Cola has no intentions of getting involved with the CBD market.
“We want to sell drinks that people can drink each day. So it’s not like you have something once,” he said in a statement to CNBC last year. “You have one a day, and if you can’t cross off those three things; legal, safe and consumable, it’s not an ingredient that’s going to work for us.”
In a statement released in October last year, he says that “along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness. This space is evolving quickly, and no decisions have been made at this time.”
Industry watchers aren’t certain cannabidiol companies like Sugarmade Inc. (OTCQB: SGMD) and HTC Extraction Systems (TSX.V: HTC) (OTCQB: HTPRF) are convinced that Coca-Cola is being entirely truthful about its interest in the CBD industry.
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