Green Hygienics Holdings Inc. (GRYN) Appoints Sid Senroy to Head Quality Control in Recognition of Critical Industry Need for Compliance

  • Senroy’s expertise includes: GXP Regulatory Compliance, Mock Inspection, Sarbanes Oxley, Auditing and PAI Readiness, SOP Management, Training Management, Quality Management Systems, Metrics and Reporting, Systems Development Lifecycle and IT.
  • As a seasoned business executive with an MBA from Pepperdine University, Senroy’s special expertise centers on helping companies pass compliance assessments, develop robust quality systems and prepare for U.S. Food and Drug Administration (FDA) reviews and inspections.
  • Organizations in the hemp and cannabis space are facing increased regulation in all aspects of business and new appointment will help the company adhere to the highest standard of operations in delivering safe and premium products
  • Compliance is becoming increasingly important as the industry grows and matures
  • Global industrial hemp market to exceed $270 million, hemp seed market from food and beverage applications to grow by over 5% by 2025

Green Hygienics Holdings Inc. (OTCQB: GRYN) is looking ahead of potential upcoming requirements for more industry regulation for public safety with the appointment of a new Head of Quality and Compliance. The premium cannabis cultivation and branding enterprise has appointed seasoned business executive Sid Senroy, MBA, to the position, with the goal of guiding the company’s efforts to form cross-functional alliances for growth and improvement and of leveraging existing expertise, increased productivity levels, compliance and efficiencies.

“This will directly support the Company to achieve its stated objectives to adhere to the highest standards of operations in consistently delivering safe and premium quality products to consumers and that the Company intends to be a leader in FDA cGMP (Current Good Manufacturing Practice) capabilities in the hemp and CBD marketplace,” Green Hygienics Holdings CEO Ron Loudoun stated in a news release (

Senroy has successfully led several global Quality and Compliance business units as senior consultant or executive over the past 20 years, leading to the approval of key blockbuster drugs with total sales exceeding $30 billion annually over the last decade.

His appointment comes in the context of an increasingly critical need for compliance in the cannabis industry at this time, as the market continues to expand. Hemp cultivation is subjected to growing compliance requirements as well, as a result of the 2018 Farm Bill which delisted hemp as a Schedule 1 substance and legalized cultivation for plants that have less than 0.3 percent tetrahydrocannabinol.

Compliance requirements relate to public safety as well as the quality of the product and the operations surrounding it. Companies in the industry need to prioritize compliance in all aspects of their business, from obtaining a license to daily operations, quality assurance checks, distribution and commercialization plans and more. Proper compliance strategies need to be implemented by every organization in the industry if they want to remain in business, avoid disruption of operations and heavy fines, and become an attractive option for potential customers and investors.

Green Hygienics aims to generate higher yields and higher-quality products on a consistent basis so as to stay compliant throughout meticulous testing. Its operations are based on a secure, premium-quality supply chain. Recently, Green Hygienics acquired Potrero Ranch, which is the largest farm of its kind in North America, with 824 acres for outdoor cultivation plus over 400,000 square feet of greenhouse and outbuilding space to be used for greenhouse cultivation ( As a result, Green Hygienics’s cultivation capability far exceeds that of the average-size hemp farm in North America, which stalls at around 9 acres. Pending final certification, the company will move to deliver 100% safe, organically grown, premium-quality CBD products to the market.

There is no end to hemp market growth in sight. The global industrial hemp market is projected to exceed $270 million by 2025, and the global industrial hemp seeds market from food and beverage applications will grow by more than 5% by that same year, according to Global Market Insights research. This growth will be largely driven by increasing consumer demand for CBD oil and CBD oil-based products (

Green Hygienics is a full-scope, premium cannabis cultivation company targeting the high-end medical and adult-use recreational cannabis market. With more than 25 years of experience in agricultural science and innovation, Green Hygienics is establishing itself as a leader in the advancement of science-driven cannabis cultivation systems. The company will grow by generating revenues from the sales of premium grade cannabis products, developing and licensing valuable IP, making strategic acquisitions, and creating trusted global consumer brands.

The company’s long-term objectives include expanding its portfolio of brands throughout the U.S. and then globally and growing in size and revenue by developing a large cultivation and extraction center in Canada, where the legislation supports global distribution.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to GRYN are available in the company’s newsroom at

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