Before the opening bell, Laguna Blends, Inc. (CSE: LAG) (OTC: LAGBF) (FRANKFURT: LB6A.F) offered investors an update on the success of its pro athlete branding strategy for Pro369, the company’s hemp protein-based functional beverage product. In addition to announcing the renewal of Emmanual Arceneaux, a player in the Canadian Football League, as a brand ambassador for a second year, Laguna announced that it is currently in ongoing negotiations with a number of other professional athletes across North America who enjoy the health benefits offered by Laguna’s products.
In June, Laguna reported its results from the first 11 weeks of sales following the launch of both Pro369 and Caffe, an instant hot coffee beverage infused with whey and hemp protein. The unaudited $105,000 in sales exceeded the company’s internal projections and set the stage for exponential growth as Laguna’s affiliate base continues to expand moving forward. In the June update, Ray Grimm Jr., president of Laguna, spoke to the “geometric growth” that can occur under a network marketing business model, offering “a multiplication effect, month over month” that can lead to sustainable financial growth. Grimm maintained this positive outlook in this morning’s news release while highlighting the successes of the company’s breakthrough products and offering an indication of some exciting opportunities that could be on the horizon for Laguna’s affiliates.
“Pro369 was a strategic product introduction to our affiliates. Pro369 is a world-class product that contains hemp, omegas and ginseng. Pro369 has put Laguna in a league of its own for a quality hemp protein product that includes efficacious ingredients. There has been positive feedback from affiliates on the quality, taste and solubility of the product,” he stated. “Over the next several of months Laguna will be evaluating the next order size for Pro369. Laguna will also be considering the introduction of Pro369 tubs for its affiliates in addition to the single serving packages.”
The success of Laguna’s functional beverage products represents only a portion of the company’s forward strategy. On Tuesday, Laguna announced its entry into an exclusive agreement to market, promote and distribute seven cannabidiol (CBD) skin care products produced by CannaCeuticals of California, USA (“Canna”). Canna’s products have achieved strong results in lab studies, with its CBD face serum offering a 100 percent improvement to the appearance of test subjects’ skin within two weeks. For Laguna, these results provide a solid foundation upon which to make its entry into the $121 billion global skin care industry, and the company’s early feedback from affiliates regarding the quality of Canna’s skin care line has been “overwhelmingly positive,” according to Grimm.
For more information, visit www.LagunaBlends.com
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