- LiveWire plans on transforming new 265-acre ranch in Paso Robles into central base
- LiveWire implements unique business model that CEO believes gives company edge in booming cannabis industry
- Hodson compares company’s approach in cannabis industry to successful business model in established wine industry
LiveWire Ergogenics Inc. (OTC: LVVV) is an innovative company in the health and wellness industry that focuses on identifying and monetizing trends through special-purpose real-estate acquisitions. The Anaheim, California-based company is gaining traction in the cannabis industry with its foundational emphasis on ‘doing it right’ (http://cnw.fm/8Pgqi).
Today, CBD is one of the most prominent products in the health and wellness industry, and LiveWire is creating a new type of path towards profit in order to capitalize on this fast-growing industry. CBD accounts for roughly 40% of the plant’s extract and has a broad array of potential medical applications (http://cnw.fm/ynJ5w). LiveWire has planned expansion into the sports and cosmetics markets for CBD or THC-infused products.
Another facet to the company’s strategic plan involves real-estate development. LiveWire is involved in the licensing and management of different turnkey facilities across the state for the production of top-quality, cannabis-based products and services. The company intends to use multiple real-estate properties to develop and distribute its products and also lease to third-party operators. The strategic selection of ideal permitted properties is something that the team at LiveWire believes gives the company a major edge over its competition.
Paso Robles, the newly acquired Estella Ranch property, is an ideal example of this. The company plans on turning the 265-acre ranch into a high-end cannabis facility and wellness retreat to enhance both production and branding. LVVV CEO Bill Hodson said in a news release (http://cnw.fm/axmS5) that the acquisition of what is expected to be LiveWire’s central hub “propelled (LiveWire) into the next stage of the company’s business plan to become one of the first truly vertically integrated and high-end cannabis companies in California.”
With a calculated approach, LiveWire has gained momentum in the promising cannabis industry, one that some experts expect to reach $80 billion by 2030 (http://cnw.fm/7oBHV). The company has a statewide cannabis distribution license and cooperates with multiple strategic partners to develop high-quality products across California. Hodson believes that consumers will “appreciate the family-farm style of locally produced artisanal cannabis products.”
In addition, Hodson likens LiveWire’s innovative approach in the cannabis industry to business models that have proven successful in the wine industry. By acquiring real estate with an optimal microclimate in the heart of California, LiveWire holds an advantageous position over other major players in the state’s flourishing cannabis business. In fact, Paso Robles is known for its wineries and olive groves. Hodson spoke about plans to make Estrella Ranch the first estate-grown weedery, saying “we support the appellation model to establish designations-of-origin, similar to the wine industry, as our strategy to create a unique, profitable and sustainable business.”
For more information, visit the company’s website at www.LiveWireErgogenics.com
NOTE TO INVESTORS: The latest news and updates relating to LVVV are available in the company’s newsroom at http://cnw.fm/LVVV
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