Software Effective Solutions Corp. (SFWJ) Partners with Leading Colombian Company as Global Cannabis Opportunities Increase

  • “A myriad of opportunities has emerged for (cannabis) investors, entrepreneurs and enthusiasts worldwide,” reports Newsweek
  • MedCana’s agreement to begin exporting CBD buds to Switzerland appears to be particularly timely
  • The company noted that this new collaboration marks a “significant milestone” in the company’s expansion into the European market

Interest in cannabis is growing globally, and savvy companies operating in the cannabis space, such as Software Effective Solutions (d/b/a MedCana) (OTC: SFWJ), are working to strengthen their positions. Most recently, MedCana announced a new strategic partnership between one of its subsidiaries and a prominent Colombian company to begin export of its first crop of CBD buds to Switzerland within the next six months (

“Since U.S. states such as Colorado initiated the legalization and regulation of recreational cannabis a decade ago, there has been a simultaneous shift in attitudes toward cannabis prohibition in countries around the world,” a recent Newsweek article reported ( “As more countries recognize the potential benefits of cannabis, both medically and recreationally, a myriad of opportunities has emerged for investors, entrepreneurs and enthusiasts worldwide.

“Today, the cannabis market worldwide is projected to reach nearly $61 billion in revenue in 2024 and is expected to reach $103 billion by 2028,” the article continued. “With almost 448.4 million people, the European Union has a potential cannabis market larger than the United States and Canada combined. At present, some form of medicinal cannabis is legal in 23 European countries, including Germany, the Netherlands and Italy, and five nations have decriminalized it. Several other European nations are embracing cannabis legalization to varying degrees, while some countries, such as Portugal and Luxembourg, are exploring or have implemented full recreational legalization.”

With these projections, MedCana’s agreement to begin exporting CBD buds to Switzerland appears to be particularly timely. A holding company focused on the cannabis and agricultural technology sectors, MedCana noted that this new collaboration marks a “significant milestone” in the company’s expansion into the European market and its commitment to delivering high-quality CBD products internationally.

“We are thrilled to partner with such a reputable local company in Colombia,” said MedCana CEO Gabriel Diaz. “This partnership not only strengthens our supply chain but also underscores our dedication to bringing premium CBD products to the global market. Switzerland represents a key market for us, and we are excited about the potential growth this collaboration will bring.”

Although the Colombian partner remains unnamed, the entity is known for its excellence in cultivation and processes, and the collaboration is designed to leverage the strengths of both companies to ensure the successful export of CBD buds that meet the high-quality standards of the Swiss market. This strategic move aligns with MedCana’s strategic goals of expanding its footprint in Europe and promoting sustainable agricultural practices in Colombia.

“This collaboration with MedCana is a testament to our shared vision of producing and delivering the highest-quality CBD products,” said Diego Flores, executive director of the Colombian partner. “We are eager to begin this journey and look forward to a prosperous partnership.”

MedCana is committed to advancing cannabis production and agricultural technology around the world, while also driving innovation and promoting sustainability. As the company moves forward with its strategic growth plans, stakeholders can expect to see enhanced profitability and a stronger global presence.

Software Effective Solutions/MedCana is a holding company focused on developing companies in the agricultural technology and cannabis industries. The company remains dedicated to delivering on its promise of building a solid foundation for future growth of its holdings.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to SFWJ are available in the company’s newsroom at

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