The cannabidiol (CBD) issue is quite a divisive one. The cannabis extract has come from obscurity to an insane level of fame in a surprisingly short time. In 2018, it was the third most searched for item in the US, and the sector is expected to undergo further growth in the coming years.
However, despite CBD’s staggering popularity, it turns out that a large percentage of Americans are unbelievably misinformed about crucial aspects of CBD. A survey by US-based Grocery Manufacturers Association (GMA) found that roughly three-quarters of Americans falsely believe that the U.S. Food and Drug Administration regulates and monitors commercial CBD products.
The October report found that among the 2,056 US adults surveyed, 62% were aware of CBD, 72% of them thought that there was a federal policy in place to regulate commercially sold CBD-infused products. Of the participants who were aware of CBD, 16% were not sure whether or not the products were being regulated.
The unprecedented growth of the CBD industry has resulted in a wide array of sellers, each claiming their CBD product has certain medical benefits. This has led to concerns among health officials as well as retailers’ groups and drug reform advocates who worry that without a robust regulatory structure, there’s no way for consumers to know what’s actually in the products they use.
The National Organization for the Reform of Marijuana Laws (NORML) noted in a press conference that “in many instances, the actual quantities of CBD in the product are far lower than advertised. In other cases, tests revealed the presence of THC or elevated levels of heavy metals and solvents, as well as psychoactive synthetic adulterants in commercial products.”
According to NORML, a lot of these unregulated products are widely and easily accessible, and you can find them in numerous national grocery stores, gas stations, clothing stores, and many thousands of small businesses.
GMA President and CEO Geoff Freeman says the FDA has pledged to give consumers the information they need to make smart choices about CBD products. Still, it is estimated that it could take up to five years to establish Federal CBD regulations. He adds that such a timeline is unacceptable for a market facing such massive growth.
In the meantime, the results from the survey are a clear indication that Americans need to be educated on the growing CBD industry sans federal regulation of CBD-infused products.
This gap in consumer information about CBD products may explain why industry players like Neutra Corp. (OTC: NTRR) and Green Growth Brands Inc. (CSE: GGB) (OTCQB: GGBXF) have lots of consumer education materials on all their media outlets.
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