- Company signed agreement with Premier Distribution Services to distribute entire Alkaline88(R) bottled water line
- PDS network includes more than 800 gyms, sports nutrition stores, personal training studios and smoothie bars
- “Great partnership for both parties,” says WTER CEO
The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER) continues its pattern of steady success with its most recent distribution announcement: the company has signed an agreement with Premier Distribution Services (“PDS”) to distribute WTER’s entire Alkaline88(R) bottled water line to more than 800 gyms, sports nutrition stores, personal training studios and smoothie bars (https://cnw.fm/74bCj). The company, now sitting atop the list of the largest independent alkaline water companies in the country, has seen consistent growth for the past seven quarters.
“This is a wonderful opportunity for the company as Premier Distribution Services will be carrying all of our Alkaline88 bottled waters in coolers across the country,” said Ricky Wright, president and CEO of The Alkaline Water Company. “It will help us introduce and drive the trial of our new 2-liter, aluminum and flavor-infused SKUs. It will also allow for the chilled on-premise purchase of the country’s favorite premium gallon water, Alkaline88. This is a great partnership for both parties. PDS’s clients will be able to offer health-conscious gym-goers the Smooth Hydration(TM) of Alkaline88, the Clean Beverage(TM). While PDS continues to execute their growth plan, we’ll expand with them in health and fitness venues across the country.”
With distribution centers in Florida, Nevada and Texas, PDS is preparing to open new centers in the South and Midwest. The company’s short-term strategic plan is projected to more than double its existing locations before the end of the year.
The growth that WTER anticipates from its PDS partnership aligns nicely with the increased brand awareness and product demand the company expects to see as it rolls out its newest marketing campaign. “As we plan to mobilize our first broadly distributed traditional marketing campaign with Shaquille O’Neal later this year, more and more people will be looking for our brand as their go-to choice to rehydrate during their workouts,” said Wright. “The timing couldn’t be any better.”
Basketball Hall of Famer and entertainment icon O’Neil joined the company earlier this year as an equity partner and board member; he also serves as a marquee brand ambassador for Alkaline88 (https://cnw.fm/zlKZd).
“Shaquille O’Neal’s track record as a basketball champion and Hall of Famer has translated into similar successes in business and corporate partnerships. His reputation as an astute investor, larger-than-life brand partner, and phenomenal ambassador makes this partnership extremely exciting,” said WTER chairman Aaron Keay. “We want to welcome Shaquille to the company’s advisory board and believe his positive presence and global outreach will enable Alkaline88 to aggressively push our growth trajectory even faster.”
Alkaline88 is known for its superior hydration with a perfect 8.8pH balance. The brand was developed to deliver a smooth taste that encourages consumers to drink more and fully hydrate, and the company is dedicated to purity, quality, and value. The water’s ingredient deck is simple, easy to understand, and free of buffers. Dubbed “the clean beverage,” Alkaline88 ionized water contains just two pure ingredients that customers trust — water and Pink Himalayan Rock Salt.
NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER
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