- Recent study reports that consumers are opting for single-serve beverages; bottled water outperforms carbonated beverages
- WTER’s flagship product — Alkaline88 — now available in easy-to-carry, two-liter single-serve bottles
- Company’s A88 flavor-infused water offering gaining significant market share, available in growing number of spaces
A growing number of consumers who drink and snack throughout the day are turning to single-serve, ready-to-drink beverages, often found most easily at c-stores, according to a recent Shop Association report (https://cnw.fm/82iZ2). Recognizing the market opportunity, The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER) recently launched a new 2-liter single-serve option to meet that increased customer demand (https://cnw.fm/y6hUs).
“Overall, the beverage industry is positioned to remain strong throughout the coming years with bottled water outperforming carbonated beverages,” reported the Shop Association study, which also noted that convenience is a key driver in the segment growth. “A recent global Packaging market research study from the Association for Packaging and Processing technologies found that customers tend to pick up grab-and-go foods for purchase as an impulse. Retailers and brands can capitalize on this impulse spending while finding ways to implement environmentally friendly messages and customizable elements into foodservice packaging. Grab-and-go programs for a product in a growing category is one way to increase incremental sales for both brands and retailers.”
Committed to meet the needs of consumers and retailers alike, WTER unveiled its flagship product — Alkaline88(R) — in new, easy-to-carry, two-liter bottles, available for purchase alone or in a six pack. “This unique six pack complements our existing line-up, especially our single-serve offerings, which continue to do well in the current environment,” said The Alkaline Water Company’s president and CEO Ricky Wright. “The two-liter format is extremely popular in the carbonated soft drinks segment but virtually nonexistent in the bottled water category.”
With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and perfectly represents the company’s trademarked Clean Beverage label.
In addition to Alkaline88 and in another show of its astute awareness of consumer demand and interest, The Alkaline Water Company also offers A88 Infused(TM). Available in seven all-natural flavors (with new flavors on the horizon), the flavor-infused water offering is gaining significant market share and is available in a growing number of spaces (https://cnw.fm/N4HlV).
“Demand for our single-serve offerings are at an all-time high, and we are rapidly growing shelf space for our A88 Infused flavored waters,” stated Wright. “Our channel partners are some of the leading players in the all-natural vertical and give us a reach into nearly 40,000 retailers nationwide. Our sales team is working closely with our partners to create ‘speed to market’ programs, including promotion and incentives to drive further momentum. We are doing a great job creating new leads, and currently, our flavors are carried by or have placement commitments from nearly 13,200 stores across the U.S. . . .Our A88 Infused brand is now available in some of the top supermarkets, retailers, and wholesalers, and we expect this trend to accelerate throughout our fiscal year.”
Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. In addition to its A88 Infused(TM) water line, the company also recently launched A88CBD, a line of CBD-infused beverages. For its topical and ingestible offerings, A88 Infused products include both the company’s lab-tested, hemp extract salves, balms, lotions, essential oils, and bath salts, along with hemp extract powder packs, oil tinctures, capsules, and gummies.
NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER
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