The Supreme Cannabis Company Inc. (TSX: FIRE) (OTCQX: SPRWF) (FRA: 53S1) Announces New VP to Lead Sales Operations

  • SPRWF welcomes new senior vice president of commercial to executive team
  • Joel Toguri to advance and oversee company’s provincial, retail sales operations across all brands
  • New VP has two decades of experience spanning the cannabis, alcohol beverage, and apparel industries

The Supreme Cannabis Company Inc. (TSX: FIRE) (OTCQX: SPRWF) (FRA: 53S1), a global diversified portfolio of cannabis companies, has announced the appointment of a new senior vice president of commercial ( With more than two decades of regulated industry expertise under his belt, including experience working in the cannabis space, Joel Toguri is well suited to further strengthening the SPRWF executive team. In his new role, Toguri will establish and oversee the company’s provincial and retail sales operations across all brands, including developing and driving forward-leading sales strategies, business development and retail-growth opportunities.

“Mr. Toguri’s impressive career spans the cannabis, beverage alcohol and apparel industries,” Supreme Cannabis CEO Navdeep Dhaliwal stated in a news release. “He brings over 20 years of regulated industry knowledge and pertinent cannabis distribution expertise to Supreme Cannabis. It is a privilege to welcome a proven and skilled leader to our continuously improving team.

SPRWF’s premium wellness brand and multi-licensed processor and distributor Blissco recently launched its first product ( in a line of high-quality CBD oil products. This is one of many initiatives Toguri will be supporting, noted Dhaliwal.

“From the outset, Mr. Toguri will lead the launch of Blissco’s high-quality CBD oils to the Canadian wellness market and continue to build the 7ACRES brand and distribution to cement it as the leading premium flower brand nationally,” Dhaliwal continued. “The company’s talented sales team will benefit from Joel’s proven leadership abilities and strong industry network across Canada. As we grow our team, we believe our focused business and industry leading culture will continue to attract exceptional personnel like Mr. Toguri.”

The company noted that Toguri is uniquely equipped for the role, having already led sales at a large Ontario-based licensed producer in Canada, where he oversaw medical and recreational sales to patients and consumers. Before entering the cannabis industry, Toguri served as vice president of sales and operations at Southern Glazer’s of Canada, where he was responsible for establishing the company’s footprint across Canada and leading a national sales team of more than 90 people. During Toguri’s three-year tenure in that position, the company became one of the leading wine and spirits agents and brokers in Canada. Prior to his stint at Southern Glazer’s, Toguri held leadership roles at MolsonCoors and Beam Global Spirits & Wine.

Supreme Cannabis’ portfolio includes 7ACRES, its wholly owned subsidiary and multi-award-winning brand; Blissco, a wellness cannabis brand and a multilicensed processor and distributor based in British Columbia; Truverra Inc., a global medicinal cannabis brand and licensed cultivator; Cambium Plant Sciences, a plant genetics and cultivation IP company; Medigrow Lesotho, a cannabis oil producer located in Southern Africa; Supreme Heights, an investment platform focused on CBD brands in the UK and Europe; and a brand partnership and licensing deal with Khalifa Kush Enterprises Canada.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to SPRWF are available in the company’s newsroom at

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