- Tinley Beverage Company is the first public company to market with cannabis-infused beverages that authentically mirror popular liquors, without the alcohol content
- With a sole focus on THC-infused beverages and operations in the U.S.’s largest beverage market (and cannabis market), Tinley represents an efficient, pure-play vehicle for investing in the growth of the burgeoning cannabis beverage sector
Working in collaboration with a California-based tequila formulator, Los Angeles-based Tinley Beverage Company (CSE: TNY) (OTCQX: TNYBF) has developed a line of ready-made, alcohol-free, cannabis-infused beverages that are made with authentic extracts, ethers, flavors and spices that are found in the world’s favorite cocktails and spirits (http://cnw.fm/xD6cE). Doses range from 5mg THC per bottle for its single-serve, pre-mixed cocktails to over 40mg THC per bottle for its hard liquor-inspired products. These products enable consumers to enjoy familiar beverage formats in recreational settings, but with a mild tetrahydrocannabinol (THC) “high” instead of an alcohol effect.
Tinley President Rick Gillis was previously president of Young’s Market Company, a $3 billion beverage alcohol distributor based in California. Tinley’s team also includes past presidents, GMs and C-level executives from Cott (the third-largest beverage company globally after Coke and Pepsi), Coke, Dan Aykroyd Wines and Crystal Head Vodka.
Upon signing a partnership in Canada with the Hydropothecary Corporation (TSX: HEXO), Mark R. Hunter, CEO of Molson Coors (NYSE: TAP) (TSX: TPX.A) (TSX: TPX.B), a $5 billion global brewer, suggested that cannabis-infused beverages could grow to 20-30 percent of the overall cannabis industry. With Canada’s Bank of Montreal forecasting that the global cannabis industry will grow to $194 billion within seven years, this estimate suggests that the cannabis beverage category could grow to $38-58 billion during this time.
Tinley is uniquely positioned as a leading vehicle for public market investors to participate in this expected growth. It has a head start with beverages in market, an all-star team, an ideal location and, perhaps most importantly, a singular focus on beverages. This singular focus – without participation in cultivation, extraction, edibles, retail, hemp seed or non-cannabis drinks – effectively positions Tinley as an efficient, pure-play vehicle for investing in the growth of the rapidly-emerging cannabis beverage category.
Southern California is the U.S.’s largest conventional beverage market for a reason – year-round sunshine, 200+ million tourist visits annually, affluent cities and nearly 40 million people within an eight-hour shipping radius. These factors should also drive the success of the cannabis beverage industry in the state, particularly given California’s standing as the country’s largest cannabis market. With products already on the market in California, Tinley has a head start in terms of brand awareness, scaled production expertise and consumer marketing techniques – all of which it plans to leverage elsewhere in the U.S., as well as in Canada once drinks become legal later in 2019.
Cannabis investors are increasingly interested in shifting their portfolios to downstream cannabis products (e.g. branded edibles, capsules, topicals and drinks) and services (e.g. manufacturing, distribution and retail). However, it can be challenging for investors to pick individual product winners. Tinley solves this problem by giving its investors exposure to a highly diversified lineup of Tinley-branded products, as well as an increasing lineup of beverages that Tinley produces at its facilities on behalf of third-party co-packing clients. Its facility is capable of bottling for sodas, de-alcoholized wines and beers, fruit juices, coffees and other popular beverage categories, thereby giving Tinley’s investors exposure to a broad product lineup, as well as revenue from beverage infrastructure services.
“Cannabis beverages stand to become one of the fastest-growing categories within the cannabis industry, and these products are increasingly proving to be synergistic with beverage alcohol and other CPG (consumer packaged goods) products,” former alcohol distributor Young’s Market Company President Richard Gillis stated in a news release when he was named the president of Tinley’s California division in November 2018 (http://cnw.fm/1nM5o).
For more information, visit the company’s website at www.DrinkTinley.com
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