- Strategic acquisitions are an important part of Neutra Corp.’s expansion strategy aimed at securing a better position on the CBD retail market
- The company has completed its acquisition of VIVIS, an emerging retail brand of hemp-based health and nutritional products
- Superior quality and third-party certification set VIVIS apart from other market competitors and allow for effortless differentiation
On September 10, 2019, Neutra Corp. (OTCQB: NTRR) completed a previously announced acquisition of VIVIS Corp., an emerging retail brand of hemp-based wellness and health products, founded to offer clients high quality, potent hemp-extracted solutions. This area of specialization makes VIVIS a great match to the Neutra philosophy, as the company said in a news release (http://cnw.fm/UXjo0).
“VIVIS gives us an up-and-coming retail brand that’s gaining a solid market standing for quality, potency and customer satisfaction. With the respected VIVIS name on Neutra’s CBD products, we expect to gain a strong foothold in the hemp-based CBD market,” Neutra President Sydney Jim said in a news release.
One of the biggest distinctions between VIVIS products and other solutions on the market is that the company has third-party certification. This means that an independent lab inspects the quality of the VIVIS products to make sure they’re contaminant-free and consistent in terms of quality from batch to batch.
The CBD product market is expanding rapidly, with a growing number of companies entering the field as CBD continues to become increasingly popular. As a result, consumers are only likely to become more discerning when looking for CBD products. Differentiation and proof of quality have already started playing a role in the selection of one brand or another. Legislative changes and a higher level of awareness regarding the benefits of CBD have both contributed to the market explosion.
By 2024, the CBD market in the U.S. alone is anticipated to reach $20 billion (http://cnw.fm/LBs72). Market analysis companies are estimating that the compound annual growth rate will reach 49 percent across all distribution channels.
This market shift is also characterized by a rapid change in consumers’ mindset. CBD consumers are aged 40 on average, and they have a higher level of education. They typically support market legalization; nearly 66 percent of the people who use hemp-derived CBD products support full federal cannabis legalization, because 90 percent of these people believe in its medicinal benefits.
Such changing attitudes are likely to fuel even more profound market changes in the years to come. The companies that are already well-positioned to enter the CBD retail market will reap the benefits in the near future.
Neutra Corp. is an early stage research and development company that relies on cutting edge technologies for the development of nutraceuticals, food and drug and environmental purification solutions.
Currently, Neutra is focusing on positioning itself as a vertically integrated company that is able to cultivate, manufacture and distribute its own hemp-based CBD products. To establish its market position, the company is seeking new and existing opportunities that can accelerate its mission and help Neutra innovations reach a wider demographic.
For more information, visit the company’s website at www.NeutraInc.com
NOTE TO INVESTORS: The latest news and updates relating to NTRR are available in the company’s newsroom at http://cnw.fm/NTRR
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